In the blue corner
Fred
Roadmap validation and decision intelligence platform that turns research evidence into inspectable decision cases
Research tools Italy
Fred helps teams validate roadmap decisions by collecting research evidence and turning it into decision-ready reports with AI-assisted synthesis.
About Fred
Fred is a roadmap-validation and decision-intelligence platform designed for product, research, design, and agency teams that need to make evidence-backed decisions before engineering work begins. The platform helps teams start from a specific roadmap decision, collect participant evidence through various research methods, synthesize signals using AI assistance while maintaining human review and source transparency, and generate stakeholder-ready reports that document the hypothesis, evidence, confidence level, recommendation, and next steps.
The platform connects study planning, participant management, moderated and unmoderated research sessions, AI-assisted synthesis, research repositories, and decision reporting in one workflow. Teams can run usability tests, card sorting, tree testing, preference tests, surveys, and discovery interviews. Fred is built around the concept of a Decision Evidence Sprint—a focused validation workflow that turns one risky roadmap decision into an evidence-backed decision case that stakeholders can inspect and challenge before committing resources.
Fred serves solo researchers and lean teams through its Startup plan, independent researchers and small teams with its Researcher plan, collaborative product teams with its Team plan, and larger organizations requiring SSO and governance through its Enterprise plan.
Where it stands out
- Decision Evidence Sprint workflow for focused roadmap validation
- Usability testing and unmoderated sessions
- AI-assisted research synthesis with human review
- Webcam eye tracking and behavioral signal analysis
- Participant management and tester panel recruiting
- Video transcription and AI reaction cues
- Slide builder and unlimited slide exports for Team plan
Pricing
Pricing model: Freemium
Self-serve plans: Startup (5 seats, 1 project, 1 study per project, 5 methods, 1 GB storage), Researcher (15 seats, 5 projects, 10 studies per project, 15 methods, 15 GB storage), Team (25 seats, 15 projects, 30 studies per project, unlimited methods, 50 GB storage). All self-serve plans offer month
Fred vs alternatives
Same attributes, side by side| Attribute | Fred |  Is It Training on Me? |
|---|---|---|
| Category | Research tools | Research tools |
| Stage | – | Startup |
| Founded | – | 2026 |
| Based in | Italy | United Kingdom |
| DR | 17 | 1 |
| Community votes | 0 | 0 |
| Verified |
Questions
- What does the Researcher plan include?
- Researcher includes 15 seats, 5 projects, 10 studies per project, 15 methods per study, 5 report exports per month, and 15 GB of storage.
- Can I manage more than one project?
- Yes. Startup includes one project, while Researcher, Team, and Enterprise support more. Check the comparison table for current limits, and upgrade when your research program grows.
- How do self-serve plans work?
- Choose Startup, Researcher, or Team through self-serve checkout. Choose Enterprise when you need custom pricing, security review, governance, or rollout support.
- Can I use Fred with my team?
- Yes. Researcher supports small teams, Team is designed for collaboration in a shared research workspace, and Enterprise adds SSO, governance, custom limits, and rollout support.
- Can I get an invoice?
- Yes. Billing documents are sent by email. Contact us if your company details need to be updated.
Fred has a free listing. The owner can unlock the full profile with a paid launch for $5:
- Founder story (locked)
- Milestones (locked)
- Demo video (locked)
- Dofollow website link (locked)