In the blue corner
The Support Queen
The Support Queen: consulting and build work for customer-facing business, side by side
Consultants & advisors Spain
Put The Support Queen next to other consultants and the first attribute to compare is delivery model. Nia Lock's consultancy offers two routes: take the advice and act on it yourself, or have the work done for you. Many advisors offer only one of these. On scope, it covers SEO, Google Ads, custom website design and development, customer support systems, AI integrations, knowledge bases and crisis management. It also lists custom apps, platforms and automation. Nia has a developer background, so recommendations get built, and the focus is structural fixes rather than tone-only advice. On reach, Nia works remotely from Madrid with online and physical businesses worldwide. Whether a narrower specialist or this broader mix suits you depends on how many customer-facing areas you need covered.
About The Support Queen
Nia Lock, a business consultant and developer, runs The Support Queen. What sets it apart is that advice can come with the building: the same person who recommends a fix can also create it.
The service spans SEO, Google Ads, bespoke website design and development, customer support systems, AI integrations, knowledge bases and crisis management. Clients may keep the guidance and carry it out on their own, or hand the work over. Nia is based in Madrid and serves online and physical businesses around the world, all remotely.
Where it stands out
- Organic search growth through SEO
- Paid growth via Google Ads campaigns
- Bespoke website design and build
- Ticketing systems for support
- Integrating AI into customer support
- Self-serve help: knowledge bases
- Handling reputation emergencies and disputes
- Tailored apps, platforms and workflow automation
Pricing
Pricing model: Paid
Questions
- What is the scope of your services?
- Whatever sits in front of your customers. That covers SEO, Google Ads, website design and development, custom-built apps, support systems, AI integrations, knowledge bases, plus crisis management.
- Is your role limited to giving advice, or do you also build?
- Both are covered. Nia is able to create the dashboards, workflows, help centres and integrations that she suggests.
- Is AI customer support something you can assist with?
- Yes. With AI live chat and AI ticketing, everyday questions get resolved automatically, while tricky or sensitive cases are passed over to a person.
- What happens during a consultation?
- We talk through the areas where support is struggling and what a good outcome looks like, and you come away with practical ideas. Scoping any implementation can happen jointly afterwards.
- Which types of business do you take on?
- Online and physical alike. Clients range from a small company overwhelmed by support requests, or a salon or gym wanting its own custom billing or customer-retention app, through to big, established names. My work spans PBN.LTD (a major hosting company) and SEO for Vivastreet. Madrid is my base, and I serve clients around the world remotely.