In the blue corner
Page Builder Sandwich
Page Builder Sandwich vs the usual builders: blocks in, shortcodes out
WordPress plugins United Kingdom Verified by founder
Compared with builders that store shortcodes or a private format, Page Builder Sandwich saves plain WordPress blocks. Compared with block plugins such as Kadence Blocks, it adds a full-screen editor of its own and a WooCommerce designer in every Pro plan. Its comparison pages list each difference with the source it came from.
About Page Builder Sandwich
Sizing up Page Builder Sandwich
What sets Page Builder Sandwich apart is how it stores your work: as ordinary WordPress blocks, not shortcodes or a private format. WordPress, your theme and your SEO plugin can therefore keep reading your pages whatever you install next. It is a WordPress page builder that works in the normal block editor or in Sandwich Studio, a full-screen visual editor with a layers panel, undo history, a command palette and keyboard shortcuts.
A page loads only the styles for blocks it contains, taken from your own uploads folder, using neutral class names and no generator tags. One measured test page gained +0.5 kB and made 0 requests to other companies' servers. While you build, a free accessibility checker points out missing alternative text and weak colour contrast.
The free plugin offers 44 blocks and 20 website kits. Pro brings 68 more blocks, 8 more kits, a form builder, popups, A/B tests, a theme builder, a design system, a WooCommerce store builder and imports from Elementor, Divi, Beaver Builder, WPBakery and Figma. Claude, ChatGPT, Cursor and other AI agents can create pages via its MCP server with 150 tools.
It has been a WordPress page builder since 2015, and version 6 is a new builder from the ground up. Zinn Digital® Ltd develops, sells and supports it, and Neil Lock builds it.
Where it stands out
- Content stored as standard WordPress blocks instead of shortcodes
- Sandwich Studio, a full-screen editor offering layers, undo history and a command palette
- Free tier offers 44 blocks; Pro brings 68 additional ones
- Free tier offers 20 website kits; Pro brings 8 additional ones, along with section patterns
- Each page gets just its own CSS, served from your site
- Accessibility checker covering alternative text and colour contrast
- Site design panel that tracks your theme's theme.json
- MCP server exposing 150 tools to Claude, ChatGPT and Cursor
- Pro includes forms, popups and A/B tests
- Pro includes a theme builder, dynamic content and query loops
Pricing
Pricing model: Freemium
The plugin costs nothing and has no time limit. Page Builder Sandwich Pro is sold as a monthly or yearly subscription covering 1 site, 5 sites or unlimited sites, and every option begins with a 14-day free trial with no card.
See Page Builder Sandwich's full pricing (launches a new tab)
Page Builder Sandwich vs alternatives
Same attributes, side by side| Attribute | Page Builder Sandwich |  Tranzly |
|---|---|---|
| Category | WordPress plugins | WordPress plugins |
| Stage | – | – |
| Founded | 2015 | 2020 |
| Based in | United Kingdom | United Kingdom |
| DR | 78 | 77 |
| Community votes | 0 | 0 |
| Verified |
Questions
- Does Page Builder Sandwich cost anything?
- Not to start. The plugin at no charge runs with no time limit and comes with 44 blocks, 20 website kits, Sandwich Studio and the accessibility checker. Page Builder Sandwich Pro layers on 68 further blocks, forms, popups, A/B tests and a WooCommerce store builder, and its 14-day free trial needs no card.
- In what format does Page Builder Sandwich store what I build?
- Everything is kept as regular WordPress blocks rather than shortcodes or a proprietary format. That lets WordPress, your theme and your SEO plugin read the content, and the page keeps showing it even when the plugin is deactivated.
- Is there a speed cost to using Page Builder Sandwich?
- Styling is loaded per page for just the blocks that appear there, and it comes from your own site. In one measured test page the addition was +0.5 kB with 0 requests to other companies' servers, and the phone Lighthouse score remained 100.
- Is it possible to bring over pages made in Elementor or Divi?
- Yes, using Pro. Pages from Elementor, Divi, Beaver Builder and WPBakery are turned into blocks, a report lists whatever needs checking, and the original pages are left untouched.
- Which company is behind Page Builder Sandwich?
- Zinn Digital® Ltd develops, sells and supports it, while Neil Lock is the person who builds it.
Track record
- Speed measured on a clean WordPress site (launches a new tab)Page Builder Sandwich 6.28.0 added 0.5 kB to a page and no requests to other servers; the Lighthouse performance score on phones stayed at 100.
- Version 4.0 on its first birthday (launches a new tab)Version 4.0 was released on the product's first birthday, with an enhanced user interface.
- Version 3.0 (launches a new tab)Version 3.0 rethought the builder's interface, ten months after the public release, with around 6,000 active installs at the time.
- Shortcode mapping announced (launches a new tab)Shortcode mapping was announced to support 800+ plugins and 2,000+ shortcodes inside the builder.
- Free Lite version released (launches a new tab)A free Lite version of Page Builder Sandwich was announced, a trimmed-down edition of the premium plugin.
Hear from Neil Lock, the founder
- Developer
- Neil Lock builds Page Builder Sandwich, a page builder for WordPress, and his company Zinn Digital® Ltd develops, sells and supports it. The name goes back...
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